MCC will maintain a separate brand identity from Maersk Line
Maersk Line intra-Asia subsidiary MCC Transport (MCC) has been a model for the larger company and will remain its own brand, CEO Søren Skou told SeaShip News.
"MCC is set up differently to Maersk with a low cost structure," Skou said.
"We are copying that cost model into Maersk."
Maersk acquired MCC from the East Asiatic Company in 1993 and announced in 2008 that it was transferring all its intra-Asia services to the brand during 2009.
Skou said that Maersk has no plans to fold MCC into the larger Maersk Line brand.
"Sometimes it pays to have separate brands in different markets," he said.
Brian Noe Kristensen, head of Far East Asia liner operations for Maersk Line, recently said that, while MCC's volumes and rates rose in 2012, the intra-Asia routes are now facing a rate war that will hurt revenues even as the amount of shipping in the area continues to grow.