Bomin Closes Hong Kong Office, Moves Focus For Asian Hub to Singapore

Monday August 28, 2017

In what it says it the next step in strengthening its regional hub structure, the Bomin Group (Bomin) today announced that, the company will close its office in Hong Kong, serving those customers through Bomin's regional hub in Singapore instead.

"Following the introduction of our regional hubs Hamburg, Houston, Dubai, and Singapore to the market in December 2016, we now take the next consistent step by strengthening the Asian hub in Singapore," said Thomas Roller, Managing Director at Bomin.

"All hubs have proven to ensure consistency in our service quality and delivery, resulting in a very high percentage of customer retention in the new set-up and account management approach. The assignment of accounts to the hub in Singapore is a strategic move to further improve our operational efficiency."

The company says the implementation of Bomin's hub strategy enables global alignment with customers.

"Bomin wants to provide its customers a solution-driven fuel supply and operational efficiency which will ultimately increase the value of its services," said Bomin.

The new development means that Bomin Hong Kong's representative offices in Shanghai, Tokyo, and Nakhodka will be affected by the change, with operations at those locations set be reviewed in the course of the reorganization.

As Ship & Bunker previously reported, Bomin has said that regional hubs in Hamburg, Houston, Dubai, and Singapore will support the company's offices and operations in Europe, the Americas, the Middle East and Africa, and Asia.