Bomin's new logo. Image Credit: Bomin
The Bomin Group today announced the launch of a new brand identity and website it says are part of efforts to position itself to deliver the company's next phase of global growth.
"The shipping industry is experiencing significant change, and the fuel supply chain is becoming increasingly complex," said Bomin.
"The launch of Bomin's new brand identity reflects this evolution, and the company's global position within the market."
Thomas Roller, Managing Director, Bomin Group
The launch of our new brand identity is a visual statement of Bomin’s commitment to evolving in line with the shipping industry
Thomas Roller, Managing Director, Bomin Group, commented: "We recognise and understand the industry's new and impending challenges. That's why over the past year we have invested in further developing our global physical infrastructure, and establishing our regional hubs to ensure universal excellence in service standards, processes, and in the quality of products that we provide to all our customers.
"The launch of our new brand identity is a visual statement of Bomin's commitment to evolving in line with the shipping industry. The challenges for shipping are many, but we are ready with our energy, and know-how to deliver the highest levels of performance and counsel to enable our customers to thrive in this changing market."
Bomin notes its new logo comprises a modern typeface that "represents Bomin's global presence, and international standing, as well as its ethical approach to business" while the waves in the logo "reflect Bomin's maritime heritage and its core value of 'energy'.
The green and red colours represent Bomin's parent companies Mabanaft and Marquard & Bahls, the supplier and trader added.